So I thought that as an antidote to the media’s current misery, I would share with you some lighter moments I’ve had of late. As with life in general, in our world the importance of what we say (or, indeed, don’t), how we say it and when, is crucial. Let’s start with the marketing:
MARKETING
“Try our acupuncture – you’ll never get better” or “Kiss those painful haemorrhoids goodbye” are perhaps not the sort of call you should be putting out. At my clinic, I recently gave a series of talks on Taoism and TCM; inadvertently, I had the notice:
TODAY
Pain & Stress
come in
again, not the best advertisement.
After explaining where my clinic was to a new client, she asked “Where do you put the needles in?” “There, at the clinic” I said. “No” she said “what part of my body?”
CLIENT INTERACTION
The number of times I’m asked, “Does it work?” How tempting it is to say, “No – it’s one big con”.
Your clients will often have a language of their own – we’ve all heard it called “Aquapuncture” and no amount of telling will change it! And interchanges like:
“I’d like you to help me conceive” is a bit of a conversation-stopper.
“Are those your own teeth?”, “Yes, I paid for them”.
“You’re used to poking around with needles. Can you take this splinter out?”
“Do those trousers come up to your knees?”, “No, they come up to my waist” and so on.
“You haven’t been ill lately – are you alright?”
Be careful what follows what when discussing symptoms with clients: don’t follow a discussion on bowels with a question like “and do you have floaters?” – it can lead to difficulties.
Round about the time I was seeking a name for my clinic, I was treating a rather dour lady who could only reply, “prick” when I asked what she was feeling during a needling session. “Is it dull or sharp?” , “Prick”. “Well, is the sensation travelling or just local?”, “Prick”. Until I hit the spot, at which point she looked me in the eye and loudly exclaimed “BIG PRICK!”. Not taking it personally, I realised I now had the name of my practice:
“BIG PRICK OF *****”.
Another lady, growls at me as I put the needles in – most disconcerting.
A farmer who had Sciatic problems, and who alleviated the pain at home by using the same heat lamp as he used on small lambs, was having moxa treatment on his Piriformis when he asked “would that be as effective on my calves?”. I had visions of working in the cow-house so replied, “possibly, but you might have to shave some hair off first” when he said “… because I’ve been having cramps in there as well”.
Another farmer came into the clinic after a session when I’d been using an aromatic massage oil and declared, ”Phew, this place stinks” – what he didn’t realise was that having spent a day processing silage, he was in no position to criticise AND bits of his manure heap dropped off him onto my floor with every step!
Then there was the woman who needed a face-down then a face-up treatment. As she had a largish frame, I said that I would lower the couch while she turned over. Maybe it was because I had my back to her, but she said something along the lines that I didn’t need to as she was used to it with her “large arse”. Somewhat surprised, I was about to say something conciliatory, such as “I don’t think it’s that large”, when a little voice in the back of my head reminded me that she was of an equestrian bent; she had, in fact, equated getting on and off the couch to getting on and off her “large horse”. Phew! Sometimes a little pause is best!
The there was the client who declared: “I’m having difficulties with the flickering tubes”. Not sure what Giovanni would have made of that and desperately trying to frame the appropriate questions, it transpired that she was being bothered by an ill-fitting ceiling light.
WE ARE AS GUILTY
Then we have to watch our own jargon – how many times has the poor patient worried about our usage of “Wind”. Equally, “are you fit?” perhaps isn’t the best way to greet an epileptic. Please don’t confuse Pericardium with Perineum – I’ve heard it done! Likewise, pronunciation is important – offering a ‘gentle’ treatment requires clear enunciation if shock and embarrassment is to be avoided. And once a recipient misheard “Damp-Heat” as “Stampede” followed by a few minutes of interesting conversation. Never tell people booking appointments that such-and-such a slot is ‘free’; use the word ‘available’ or you’ll become a charity.
As students, we can be a little too focussed. I remember a time, when I was where you are now, that I was watching Lethal Weapon 2, and in particular the love scene in the caravan between Patsy Kensit with Mel Gibson in – she was in the superior position and, to my shame, I heard myself saying “what a pronounced C7 she has”. Round about the same time, a dear colleague of mine, when a student in clinic, was so intent on filling in the boxes on the form, she asked this male patient about his period! And again a second time after his somewhat strangled “pardon”!
We try to avoid pain and discomfort, but some people are very sensitive. I’ve been likened to a driving instructor as someone who makes people cry a lot, and one patient asked “Did you get thrown out of dental school?” A colleague usually responds that he didn’t take up acupuncture to cause pain – it was just a happy coincidence!
IN THE WIDER WORLD
I love the old jokes such as:
“I rang the enema helpline for advice – they really were very rude to me”
“Doctor I think I’m shrinking” – “you’ll just have to be a little patient”
and so on
But others also mess up their use of language. I recently heard of an anti-drug campaign that was giving out free pencils, with the slogan “too cool to do drugs” written down its length. The problem was that this became “cool to do drugs” and disturbingly “do drugs” as the pencil was sharpened.
Whenever I do Tom Williams’ Shendao Neck Release, I’m reminded of a charismatic vicar who asked congregation if there’s any thing he can help with. Charlie goes up and says “it’s my hearing”. The Vicar sticks one finger in Charlie’s ear and the other on top of his head. After 5 minutes the Vicar asks, “did that help with your hearing, Charlie?” “I don’t know,” says Charlie ”it’s not until Wednesday”
Then there is the urban myth that there is a single point to cure them of smoking, overweight, stress etc. One client was half way out the door when he turned and said “Oh yes, is there a point for memory loss?” I have another client who tells me every 5 minutes that he has a poor memory.
TO CONCLUDE
So the use or misuse of language can lead to problems – but it can also lead to hilarious episodes that we all need so much at times. Enjoy them both.
Metta